GDPR & Email Marketing

Yes, you can email your existing customers about a new service you are offering. Approaching your customer for anything else then to serve the existing services they have contracted with you is in fact a new processing activity.

Therefore, make sure that you include a link in the email for your customers to be able to opt-out. They in fact never signed up to anything else then the original services, and some customers will indeed want to opt out of this new usage of their personal data.


Check out our knowledge base if you want to learn more about how to get started with GDPR (General Data Protection Regulation).


Compliance software for the SME – GDPRWise App

Wondering if your privacy policy is GDPR Compliant? We encourage you to perform a quick and free GDPR compliance scan of your privacy policy. Simply paste in the link to your privacy policy web page here in our Privacy Policy Checker, and see where you stand with GDPR compliance efforts.